Screen Animated Video
02 April 2019

Prevention+ Releases New Animated Video to Promote a Happier, Healthier, More Equal World

On the International day of Happiness, Rutgers launched a new animation that explains how the International programme Prevention+ works.

 “On the 20th March 2019, Rutgers shared a new animated video created through the Prevention+ programme, which promotes gender-equal societies without violence, as well as happier and healthier relationships.


Prevention+ is a five-year, multi-country programme that envisions a world where healthy, respectful, and equal relationships are the norm. To contribute to making this a reality, the programme targets the drivers of gender-based violence; it addresses particular social, economic, and cultural factors that shape attitudes and behaviours that lead to violence. The programme actively engages young and adult men as partners and advocates for change – alongside young and adult women – to challenge and transform harmful gender norms and practices.


Approach, Work and Impact


The new Prevention+ animated video provides an overview of the programme’s approach, work, and impact in Indonesia, Rwanda, and Uganda – including emerging evidence around working with fathers and couples to prevent violence.

We encourage all partners and colleagues to disseminate this video as a communications tool to share information and best practices, and to catalyse collective action at multiple levels of society to end gender-based violence and advance equality.


International Day of Happiness.


The video was previewed in March at sixty-third session of the Commission on the Status of Women in New York  and has officially launched on International Day of Happiness – drawing linkages between transforming harmful gender norms and preventing violence as critical to basic human rights, wellbeing, and quality of life for all people.


Learn more about the Prevention+ programme here.


Read case studies sharing best practices and lessons learned from the programme here.


Prevention+ is led by a consortium of Rutgers, Sonke Gender Justice, and Promundo, and it is funded by the Dutch Ministry of Foreign Affairs."


SOURCE: Rutgers